New Source, New Audience
Slate aims for a middle-class audience with a mixture of conservative and libertarian views. However their target age-group are the millennials. As a relatively new news source, Slate aims to associate with an audience close to its age i.e. adults and young adults ages 13-30. Slate attracts its audience with religious tweeting containing short hooks with links to their online articles regarding the tweet. As an online-only-news-source, Slate is rather successful in receiving its target audience through their biggest weakness: the internet.